The year is about to end, and it is time for brands to gear up for the next year with the best marketing tactics. After all, the world is rapidly changing, and businesses must keep with it to stay relevant. Video marketing is one of the best marketing tactics you can use to enhance your ROI in no time.That is because video is everywhere, so it is crucial for your marketing success. If you are still confused about whether you should use video marketing or not, you have come to the right place. Here are the top video marketing stats you must know for 2022.

The Top Video Marketing Stats You Must Not Miss

Here are the top video marketing statistics that will help you understand why you must not miss this as a crucial aspect of your marketing strategy:
  1. 85% of all internet users in the United States watch online video content each month on all their devices.
  2. In 2020, over 83% of internet users in the United States accessed digital video content somehow.
  3. A survey by Lemonlight concluded that 94% of respondents in the survey shared that watching video content aided them in making a purchasing decision at least once.
  4. The same survey by Lemonlight also revealed that 98% of marketers believe that video content will play a critical role in their marketing tactics in the coming years.
  5. Finally, the survey by Lemonlight concludes that 99% of respondents love watching video content from various brands online.
  6. Viewers retain over 95% of a message when watching a video instead of reading a text.

Video Marketing Statistics Based On Consumption And Usage Trends

If you want to make the most out of your marketing strategy, you must understand video marketing statistics in various contexts. It will help you make the right decision as you can see what works best for you. Here are the top video marketing statistics based on consumption and usage trends:
  1. By the beginning of next year, 82% of worldwide internet traffic will come from streaming downloads and videos.
  2. 1/3rd of almost all online activity is spent on watching videos on multiple platforms.
  3. On average, people watch sixteen hours of video content each week on the internet.
  4. Generally, online video consumption is on the rise, and it has increased in all age groups in the past five years. However, the largest increase in online video consumption comes from people 46 years and over.
  5. In 2019, on average, most internet users watched an average of six hours and 48 minutes of online video content each week.
  6. The videos that receive the most engagement online are a maximum of two minutes long. If a video is more than two minutes long, it receives a significant drop in engagement. On the other hand, if your video is long, people will make it past at least the first six minutes.
  7. Over 90% of consumers tend to watch video content with the sound off. Besides that, 50% of consumers rely on captions to make sense of the video. That is why it is crucial to get creative and add captions to your video content.

Social Media Video Marketing Statistics

Social media platforms are an essential part of any marketing strategy. That is because such platforms allow you to share video content, images, text, and much more while connecting with your consumers. So, in 2022, your business must have social media video content.Here are the top social media video marketing statistics that will convince you to include this in your strategy:
  1. Over 73% of people want to see entertaining content and videos on social media platforms.
  2. Over 65% of viewers agree that YouTube is their most favorite channel when it comes to video content consumption.
  3. Facebook has a record of over eight billion video views in one day.
  4. Out of all the video content on Facebook, 12% are live streaming videos. However, such videos get double the engagement levels of all other forms of video content.
  5. Since June 2017, Instagram has witnessed an 80% increase in users spending time watching video content.
  6. 30% of Instagram users agree that they have purchased a product after seeing it on the platform.
  7. On average, users in the United States spend almost fifty minutes on Tik Tok Daily. Because of this, there are more than 37 billion video views each month.
  8. The brand takeover ads of Tik Tok guarantee at least five million impressions in a day and allow only one advertiser to use such a format per day.

Video Marketing Statistics For Brands And Marketers

Finally, all marketers and brands must familiarize themselves with the top video marketing statistics. It will help you make an informed decision to include video marketing in your tactics. Here are all the top statistics you must know:
  1. 80% of users can easily recall a video advertisement that they viewed in the past month.
  2. 45% of consumers want to see more live streaming and similar video content from their favorite brands on social media.
  3. More than 85% of businesses use video as an integral marketing tool.
  4. 8 out of 10 people have purchased an application or software after watching the brand’s video.
  5. 80% of video marketers agree that video content has directly helped in increasing their sales. On the other hand, more than 90% of video marketers plan to increase video spending.

Final Words

These are all the top video marketing statistics you need to know for 2022 to boost your sales. It is one of the best marketing methods to retain your customers and make them loyal for a long time. Almost all brands use video content, and they are experiencing success with their sales.So, what are you waiting for? Include video marketing in your strategy today and reap the fantastic benefits.