The ideal length for explainer video
Video content and marketing have become increasingly common worldwide. In 2020, 9 out of 10 consumers stated that they would like to see more videos from businesses and brands. So, it is no secret you must include video in your marketing strategy.
However, the challenge is that our attention spans have become short. People will not stay for the entire length of the video, which is why you must engage them in such a way that they can’t get enough. Because of this, knowing the ideal video length is crucial.
Here is your complete guide to the ideal explainer video length.
Explainer Video: What Is It?
In simple terms, an explainer video is a small video that will explain your brand, product, or message to your audience in a simple yet engaging manner. Simplicity, engagement, and the short length are crucial to any explainer video. You might be thinking, why not choose a long video to explain something?
While longer videos break down the topic, their engagement rates are low. That is because such videos demand more attention and focus from the consumers. So, in the long run, you will lose audience engagement if you stick to long explainer videos.
According to a Wistia study, viewers don’t stay longer than two minutes for a video. As the video crosses the two-minute mark, viewers begin to drop. So, you will be wasting your content, resources, and time.
The Ideal Explainer Video Length
Now that you understand what an explainer video is, it is crucial to know the ideal explainer video length. As a general rule of thumb, your explainer video must be between sixty and ninety seconds. Beyond this time, your viewers will not stay, and engagement will drop.
Ideally, your video should not be longer than two minutes as viewers will begin to lose interest. So, that is the ideal explainer video length you must follow.
Tips To Ensure Amazing Results For Your Explainer Video
Many brands are struggling with keeping the explainer video length short. However, you can implement tips to stick to the ideal explainer video length and gain fantastic results after the video is out. These include:
1. Amplify A Single Message
What is the purpose of your explainer video? Do you want to introduce your brand, show how a product works, or explain an idea? Once you figure out the video’s purpose, it is crucial to revolve the entire video around this purpose to amplify this message.
For example, you must not cover ten to fifteen topics in a short explainer video. Doing this will confuse you and the audience as you will not stick to one message, and people will get bored while not retaining any information. Sticking to one crucial message will help viewers understand it better, and they will quickly retain this information.
2. Utilize The Power of Storytelling
Storytelling is one of the best ways to engage your audience during a short explainer video. That is because it enhances the customers‘ loyalty as it increases engagement rates. Of course, the key here is to write the story well so the audience can stay engaged throughout.
The best way to utilize this power is to look at your competitors and see how they are using storytelling to their advantage. Set out your story in a sequence, keep it simple, and don’t use any complex words that will confuse your audience. When you follow this formula, you will enhance engagement, retention rates, and loyalty from your audience in no time.
3. Always Plan The Voice And Visuals
The tone of your explainer video is one of the most important things. Many brands use animated explainer videos, but they forget to set the tone of the video, which leads to negative results. So, before you execute the video, you must find the tone of your story and message.
That is why finding the right talent to execute the voice-over is a critical aspect of creating such videos. If you do this wrong, your audience will not engage, and your video might end up being long. So, you must focus on recruiting the right talent that will complement your story and grab the attention of your viewers.
4. Planning the Launch
Finally, you must focus on launching your explainer video, as marketing is one of the most crucial aspects that will guarantee the success and engagement of a video. It is important that your target audience feels compelled to share it with their peers once they watch your video. When the video is that fantastic, engagement rates will automatically rise.
So, don’t post your video and expect the numbers to keep pouring in, as you have to do the work. For example, you must try to understand what time and day in a week most of your consumers will watch the video and engage. That is where industry research comes in, as it can set your explainer video apart from others.
When you have this strategy down to the last detail, you can decide how you want to launch your video and what platforms you want to use. Once you do, your audience will start pouring in and engaging in no time. Post it on as many social media platforms as you have to gain the highest exposure levels and target your audience effectively.
Final Words
That was your complete guide to understanding the ideal video explainer length and the tips that will make your video fantastic in no time. Be sure to follow our guide, and you will see the results on your video and engagement rates. After all, the key is to retain your audience and turn them into loyal customers.
You must offer valuable information while keeping everything concise. It will help you hit all the right spots, and your video will drum up many views. Stay at the ideal video length, such as two minutes, and you will reap the rewards in no time.