An explainer video is one of the best ways for a brand to market its offerings. Making the clip requires thought and detailing to attract customers in the best way. One thing that plays an integral role in explainer video marketing is brand colors.

Have you ever wondered why the Facebook logo is blue and white? Or why Snapchat has yellow and white brand colors? Well, this is because the shades represent emotion. Each of them has a specific meaning that plays an integral role in marketing.

We tend to associate certain colors with particular things and emotions. For example, a pharmacy is expected to be white. Meanwhile, we expect a children’s school to be filled with different colors.

The association of colors to specific things is referred to as color psychology. It plays an integral role in explainer video marketing. Here is what you need to know about brand colors and their importance.

Role Of Colors In Explainer Video Marketing

Colors have different meanings associated with them, depending on the culture. For instance, white symbolizes grief in China, and yellow color is considered prestigious there. However, in Greece, yellow is associated with grief.

The colors have numerous meanings in different cultures and for other things. Here are the general purposes of various colors that are used in explainer video marketing in America and Europe:

Green

This color is associated with balance and harmony. Many brands use it to represent nature. For instance, an ad about herbal medicine will include this shade a lot. Green also symbolizes acceptance, love, and communication.

There are many shades of green, with each one having a different meaning. Therefore, its context plays an integral role in explainer video marketing. The color is also easily noticeable, which is why brands use it to grab attention effortlessly.

Blue

This color is widely used in explainer video marketing for inducing feelings of peace, calmness, emotional depth, and honesty. Blue is also associated with devotion and kindness.

Simply put, this color symbolizes different positive emotions. Typically, banks use this shade to induce a sense of security and responsibility. It allows the customer to feel that the bank is devoted to their cause and safety.

Purple

This is a rare color in nature but used in marketing for various purposes. Purple stimulates imagination and artistic qualities in different ways. It is a symbol of meditation and universal flow. Typically, females associate with it more than men.

The darker shade of purple is mainly used for marketing feminine products. For instance, many jewelry companies use this shade as their brand color. Cosmetic ads also include purple more than other colors.

Red

Red is a shade that stimulates passionate emotions and enhances the physical vibes of a person. It boosts vitality, stamina, and spontaneity. However, the color also offers a sense of stability to many people.

This color is considered contradictory to many people as it offers a sense of spontaneity and stability. A key feature of red is that it increases heart rate and makes you anxious. This is why it is used for subscribing button on websites and apps.

Yellow

Yellow is a light color that is associated with joy and fun feelings. It is used for symbolizing humor, intellect, creativity, logic, and much more. Many stores use it to seek the attention of window shoppers as the color piques curiosity.

However, keep in mind that yellow can be an eyesore to many people. This is why its shade matters a lot. Typically, neon would not be a good choice for explainer video marketing.

Orange

This shade is considered aggressive in the marketing world, but not in a bad way. It stimulates productivity and enthusiasm regarding work and other things. Typically, brands use it to induce customers to take a call of action.

Black

This is a universal color that can match various backgrounds and suits all gender. Black is mainly considered powerful, sleek, and exudes elegance. The color is primarily used for luxury product explainer video marketing.

Pink

This shade is mainly used to promote feminine products as it allows women to relate to this color. Typically, pink is used for inducing romantic emotions too.

Pink has been used in many sports locker rooms as well due to its calming effect. It is also used for breast cancer awareness because of the same reason.

How Colors Affect Explainer Video Marketing?

Here are the top things that colors help with in explainer video marketing:

1. Improving Landing Page

A landing page is an integral part of advertising as it attracts a customer to your brand’s website. Using the right colors will help you achieve traffic and turn visitors into paying customers. If your landing page is attractive, most of your marketing would be done already.

2. Helps Focus On Target Customers

Using colors while keeping your target audience in mind can help you gain more customers. For instance, if you sell products for women, it is good to use colors they associate with.

Typically, females prefer green, blue, and purple. Meanwhile, they are discouraged by gray, brown, and orange. Similarly, men associate with green and blue but disklike purple for being feminine.

Once you understand color psychology, you can use them suitably to attract your target audience. This will ensure that you are only getting the necessary traffic.

3. Creates A Vibe

Colors set a vibe for a product and can help you make more sales depending on that. Typically, using a mix of warm colors is preferred for explainer video marketing. The key thing to note is that different shades allow you to play with the feel of a client.

Final Words

This is everything you need to know about the importance of colors in explainer video marketing. Once you understand their meaning and vibes, you can use them easily for advertising. The top thing to remember is to create an appealing color combination for the target customers. When you do this, most of your work will be done.