Digital marketing has become the leading method of advertising in today’s evolved era. In 2020, about 67% of marketers were using infographics to promote their brands. This is because people prefer to watch visuals instead of reading long paragraphs about the product.
Infographics improve the understanding of a person by 70%, which is one of the primary reasons to use them. If you’re wondering how this marketing technique can help you, you’re in the right place. Below is all the information you need on different uses of infographics.
Ways To Use Infographics For Marketing Campaigns
Here are the top ways you can use infographics to promote your brand and its products:
As Supplementary Content
As a marketer, it is your responsibility to create new content that will benefit your brand. You have to ensure at all times that the material you are producing is fresh and relevant to the product. An infographic can help you do that with precision and in no time.
You can use the infographic to release supplementary information for a product by giving a sneak peek to consumers. The primary way this can help you is by improving your storytelling.
If you are selling an online book, you can promote it through an infographic by giving a sneak-peek into one of the exciting chapters. This can motivate the customers and push them to go to your website and download the book.
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As Informative Graphics
Are you looking to increase the traffic of your website or social platform? If so, an infographic can help you achieve your goal with ease. This is because it will allow you to enhance customers’ interest in a particular topic.
An informative infographic can help you reach new heights by attracting more topics. The key to using it is by adding relevant information that is factual and engaging.
The graphics should want to make the consumer learn more by reaching your website. Once you achieve this, your marketing campaign will be successful.
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For Social Media Marketing
One of the best things about infographics is that they are compatible with various social media networks. This is why digital marketing has never been easier. You can make your brand go viral with an infographic, mainly if you use the proper techniques.
The key thing to note is that you can reach your target audience with ease on social media. Additionally, the platforms are popular with younger people more. This is why you should include pictures in the infographics that appeal to the youth easily.
If the content of your infographic is appealing, it has a high chance of going viral. This is because people tend to share and tag brand videos on their private and public accounts.
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For Creating Brand Awareness
This is the primary aim that an infographic can help you achieve effortlessly. Using the visuals to enhance your brand awareness will allow you to reach the target audience and turn visitors into paying customers. A bold statement and using the right colors will help you gain brand recognition.
Another thing to make your infographic effective is by including true statistics. Consumers tend to choose brands that are transparent and offer reliable information. Thus, you can gain the trust of your clients with ease by quantifying your achievements.
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How To Create Effective Infographics For Marketing Campaigns?
Now that you understand the different ways of using infographics, you should know how to make the best one. Here is what you need to know about creating fun yet effective infographics:
Keep Target Audience In Mind
When creating an infographic, you should make it particularly for the target audience. Think about what consumers you want your brand to attract, the age group of your buyers, and much more.
Once you do that, you can make an infographic that is most appealing to your target audience. This is because if the consumers don’t like the content, it is unlikely they will share it.
Keep Things Simple
An infographic can be filled with as many charts and graphs as you want. However, the primary aim of using visuals is to provide something engaging to consumers. This is why you should avoid using many graphs and charts.
The key to making a compelling infographic is to keep things simple. Include a few charts with essential and relevant brand statistics. Besides that, a picture is appealing to many customers as well.
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Use Fewer Words
An infographic’s primary aim is to offer consumers something that is easy to comprehend. This is why you should avoid putting long paragraphs into the presentation. Consumers prefer infographics more because they are not overfilled with words.
Typically, you should use different visuals to convey your message effectively. Try to make the information fun but also ensure that it is relevant to the brand. The last thing you want is for someone to watch the infographic and render it useless due to cluttered graphics.
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Ensure It Is Easy To Share
As a marketer, you want to make infographics that are easy to share on different platforms. This is so that your brand awareness can increase significantly. Besides that, you should ensure that the consumer does not have to make much effort for sharing.
The prevalent platforms today are LinkedIn, Pinterest, Facebook, and Instagram. However, sometimes your target audience may be using a different network. You should ensure that graphic format is shareable on that platform too.
Final Thoughts
That is your complete guide on using infographics for marketing campaigns. The top thing to remember is that you can use the visuals for any purpose you want to. For instance, you can use it to spread brand awareness, stay ahead of your competitor, and much more.
When creating infographics, you should keep the top four tips we mentioned earlier. Once you follow them, you can easily create a compelling graphic to attract your target audience. The key thing to note is to use facts, statistics, and visuals of the same style.